Originally from North Carolina, I might have still been a high school chemistry teacher had it not been for my husband and his love of agriculture that moved us to Napa Valley. Although I no longer grade papers and use a bunsen burner, I have leveraged my fundamental education principles and creativity to create a career in marketing.
Thankfully, I have had quite the experience in Napa, which has granted me extensive knowledge of the wine industry. I spent a year working in a custom crush facility where I had the opportunity to learn all about winemaking. From there I gained a wealth of knowledge about this community with the Napa Valley Grapegrowers - learning about sustainable farming practices while getting to work alongside highly respectable industry leaders. I have also worked with WineCountry Media, a destination marketing organization, learning the ins and outs of google analytics and digital marketing strategy. And from there I worked with WineBid, an e-commerce site that appeals to a diverse luxury wine market creating a results driven social media strategy.
My focus is on projects that:
Give brands creative identity, direction, and voice
Develop content and digital media assets
Create game wining social media strategies to reach new audiences
Utilize my photographic skills and resources